PennDOT recently launched a facebook page and eight regional twitter accounts.
The Pennsylvania Department of Transportation has officially entered the social media stage, their presence is an effort to allow the agency to more easily communicate with residents about many topics such as transportation issues, traffic alerts, construction projects, highway safety, available travel resources and more.
Now even PennDOT is taking advantage of the social media platforms, is your business or organization? If you have not taken the plunge into the social media swimming pool, ask yourself, could social media such as Facebook and Twitter help your business expand and gain popularity? Maybe! According to jeffbullas.com, (one of the top 50 marketing blogs according to Adage.com) Facebook has nearly 850 million active users and “20% of all page views on the web are on Facebook”. As for Twitter, they average about 175 million tweets a day with over 465 million accounts and growing.
That is a pretty big audience … just something to think about!
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